CSP Global Inc. is a division of Detroit's Central Screw Products. This Web site was the final element of a corporate identity development project led by Schuster's 24-hour Marketing. The entire project included design of the company's signature and theme, including the development of a corporate color palette. The new look, developed by graphic designer Julie Loucks, has been applied to business cards, PowerPoint templates, brochures, letterhead and the new company Web site. My role was to provide creative leadership and writing services and to customize the theme of the Web site.